SECTION 01

Wine met the machine

This book is free, and it is free on purpose. Before anyone in the wine world pays for a report, they should be able to read one — cover to cover — and decide whether the thinking is worth their time.

AI is already in the wine world. It answers guests' questions before they reach the floor. It drafts tasting notes, translates tech sheets, and decides which bottle a search engine recommends. The only question left is whether wine professionals use it deliberately or meet it by accident.

The chapters ahead walk through the places AI already works in wine — service, study, selling, and search — in plain language, from the floor, not from a lab.